Pond’s
by Pond’s
By taking over Snapchat on October 31st, with a National Lens in Mexico, Pond’s launched the campaign allowing Snapchatters to experience their product with a fun AR Lens.
In order to drive reach and frequency, Pond’s launched a second AR Lens, Snap Ads and Filters using the Awareness goal-based bidding strategy for the following 3 months of the campaign.