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Polaroid Brighten your Colors

by Polaroid

For the Brighten your colors project Moyosa Media created a face tracking webXR element to try on over 25 types of Polaroid sunglasses. On the websites of over 40 big retailers across Europe, users were asked to “take the GIF challenge” and choose 3 models, which they can subsequently try on using a virtual try-on experience in webAR. Each try-on is snapped as a picture and after 3 try-ons, a GIF is generated, together with a discount code which the users can use on the website or in-store.

The project was built using a mix of 3D technologies with an added complication that over 25 – 3D models would be selectable, in 12 languages and that face-tracking on webAR needed to be a stable part of the solution. Each retailer was also able to brand the experience themselves with a logo and create their own discount code.

Effect created by Moyosa Media.

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    Polaroid Brighten your Colors filter camera

    . This is new augmented reality filter Polaroid Brighten your Colors belonging to webar ar filters. This ar filter has the number 363435. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!