PepsiCo Pakistan
by Pepsi
The Branded Effect was creatively relevant to the theme of the campaign and engaging for TikTok users. Beginning with the new product image, users were prompted to begin recording after taking a sip of the new Pepsi, giving them creative freedom in demonstrating how the new Pepsi hits them. The Branded Effect used a combination of colorful animations and branding elements such as backgrounds and text to represent new Pepsi being “Stronger, Fizzier, Tastier.” The TikTok community was encouraged to experiment with the branded effect and take part in the challenge.