PEPSI
by pepsi
To support Pepsi’s sponsorship during the Super Bowl halftime show, an AR Branded Effect was created on TikTok.
TikTok users took part in the #PepsiHalftimeChallenge, using AR to become the star of their own halftime show. The AR effect included music and fireworks that were similar to the halftime show, building excitement and engagement before the big show.
Made by @thisishouseofv.