Pepsi
by Pepsi
Bridging the digital and physical worlds, Pepsi partnered with Snapchat to extend and activate their “Thirst for Music” campaign. Pepsi used Snap AR’s body-tracking technology to create a Lens that helped Snapchatters learn about — and practice! — hip-hop and K-pop choreography inspired by the campaign. By using Snap AR, Pepsi offered their Saudi Arabian audience a way to discover new content in a more interactive setting. Finally, Pepsi used Snapchat Video Ads and Commercials to promote the song’s campaign and overall messaging.