Ounass
by Ounass
Ounass decided to run a Reach & Frequency Lens campaign to both drive awareness and ultimately drive more revenue during a key cultural moment, Ramadan. Creative was king with this experience, making sure the Lens was culturally & seasonally relevant, including localized messaging. Snapchatters could play with the Lens and then swipe up to install the App.
Ounass scaled distribution of the Lens by adding Snapcodes on every delivery box on purchases made while the Lens campaign was live. The objective for this was to re-engage with customers and get them back into the app to drive further purchases.