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OTTO

by OTTO

For awareness OTTO used Face Lenses with different Christmas-themes and a “Heimnachten” branding to make this campaign motto top of mind. This easy and fun Lens was designed and optimised for share-ability. As a next step OTTO showcased via another AR Lens, that the best place to celebrate Christmas is at home – for this OTTO chose to turn the homes of Snapchatters magically into a snowball. A Lens that had a lot of engagement possibilities and was therefore optimised on playtime.

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    OTTO filter camera

    . This is new augmented reality filter OTTO belonging to snapchat ar filters. This ar filter has the number 384210. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!