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OAKLEY KATO AR LAUNCH EXPERIENCE

by OAKLEY

Oakley’s KATO launch aimed to revolutionize engagement during a pandemic, focusing on a select group to amplify impact. Leveraging futuristic design, augmented reality, and social media, Oakley created an immersive hybrid experience. The AR-powered reveal on Instagram Live showcased KATO’s unique Freeform Lens, merging digital and physical realms. This approach not only drove +1300% IG Shop visits but also secured media coverage in Fast Company, GQ, and Hypebeast, reaching 322.2M and earning 560.1K € in media value. Oakley’s innovation and athlete partnership set a new standard in optics and brand engagement.

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    in 48 hours - ideas, references, budget estimate included,
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