NIKIN plant a tree
Want to buy clothes and save the planet at the same time? NIKIN is a sustainable clothing brand from Switzerland that focuses on environmental protection and reforestation efforts. The brand has created an AR lens on Snapchat that shows its clothes. After selecting the item, the garment turns into a growing tree. The lens reflects the brand’s values and activities, but also promotes environmental protection. AR is a great tool to promote valuable values and remind people of the importance of certain issues through non-obvious and creative solutions that make a big impression on the audience by making them memorable. Check it out!