In collaboration with Snapchat, NIKIN created an AR Lens that gave Snapchatters the opportunity to ‘try on’ some of their most popular items and share these moments with their close family and friends. If they liked what they saw whilst playing with the Lens, users could swipe up directly to the NIKIN website to make a purchase. Over the Christmas period they added a festive touch to the AR experience by giving users the option to dress up in a Santa outfit, resulting in an increase in playtime and engagement. As well as driving brand awareness amongst their target audience, the user generated content produced by Snapchatters using the AR lens was also an effective way to introduce NIKIN to a wider, untapped audience.