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NICK JONAS AR EXPERIENCE

by NBCUNIVERSAL x US ARMY

The U.S. Army, aiming to address recruitment challenges and misconceptions among Generation Z, created an AR experience featuring Nick Jonas. This generation values passion, purpose, and community, but often views the Army as an unconventional career path. To resonate with them, the Army integrated Nick Jonas’ performance with its “Be All You Can Be” branding in an interactive and shareable AR experience. Viewers of the “Salute to Summer” concert on Peacock could scan a QR code to see Jonas perform in their surroundings, making the experience memorable and engaging. The campaign successfully boosted the Army’s brand affinity, achieving high engagement rates and positive feedback, ultimately improving its perception among Gen Z. Effect created by NBCUNIVERSAL x US ARMY.

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    NICK JONAS AR EXPERIENCE filter camera

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