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New Balance

by New Balance

New Balance launched a multi-ad product campaign targeted towards Snapchatters A13-24 Fashion, Fitness, and Sneakerhead lifestyle interests.
The campaign included a Shoppable AR Lens which allowed the user to virtually try-on different sneakers from the Kawhi Leonard x New Balance collection and swipe up directly on the lens to shop on the New Balance website. The campaign also included Snap Ads featuring different sneakers from the collaboration, which prompted users to swipe up to try-on the sneakers with the Shoppable AR Lens.
New Balance utilized goal-based bidding for the Lens to optimize for users who were most likely to swipe up to the New Balance website. For the Snap Ads, New Balance bid on swipes to reach users most likely to swipe up on the Snap Ads and enter the Lens experience.

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    New Balance filter camera

    . This is new augmented reality filter New Balance belonging to snapchat ar filters. This ar filter has the number 384234. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!