Netflix | Stranger Things
Welcome to the Upside Down. In celebration of Stranger Things Season 4, Netflix brought Hawkins and its dark underworld to life in AR. The experience takes users on a Demogorgon defeating mission. Triggered from inside Walmart stores, the campaign turns shopping aisles into hidden caves and vine-filled forests, encouraging users to visit stores and seek out the games on offer.
. Effect created by Blippar.