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Nespresso Art of the escape

by Nespresso

Nespresso brewed up a delightful surprise for coffee enthusiasts with an augmented reality twist to their annual coffee advent calendar. Developed by Thinkingbox and envisioned by McCann Canada, the ARt of the Escape activation uses WebAR to turn the daily coffee unboxing experience into a virtual escape to a winter wonderland — inspired by this year’s box design of a winter mountain landscape. Exclusive to the Canadian market, this WebAR experience invites coffee lovers to unlock the magic of their advent calendars with 24 unique AR experiences. By scanning the accompanying QR-code cardlet, users can discover exclusive content, recipes and gift ideas. The advent calendar is further brought to life with daily animations that include everything from a charming chalet in the woods to a playful white dog inspiring winter activities, and even a caribou with a festive touch.

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    Nespresso Art of the escape filter camera

    . This is new augmented reality filter Nespresso Art of the escape belonging to webar ar filters. This ar filter has the number 372098. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!