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NBA 2K18

by 2K

 

Using the Snapchat Lifestyle Categories to find “Gamers” and “Basketball Fans,” 2K brought back the selfie basketball hoop Lens and added a World Lens that invited users to flip the camera and play with stars from the game, like Paul George and Shaquille O’Neil. The World Lens was a hit with the target Snapchatters, inspiring an average play time of 17 seconds and a share rate of 7.9%, organically extending its reach. The depth of engagement meant a more efficient campaign for 2K: for every Snapchatter who shared their World Lens creation with friends, it only cost 2K $0.51.

 

Read More: Snapchat. 2K scored two Snapchat firsts and reached 78M Snapchatters

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    NBA 2K18 filter camera

    . This is new augmented reality filter NBA 2K18 belonging to snapchat ar filters. This ar filter has the number 1983. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!