MYTHERESA – Interactive Packaging
by Mytheresa
The moment when customers receive their iconic MYTHERESA package is something very special and unique for many. 361/DRX use the highlight touchpoint with the luxury brand and add a very special dimension to it: with an innovative AR experience, customers experience exclusive fashion content in the form of videos with emotional 3D elements in their personal environment. The unique MYTHERESA moment becomes an unforgettable experience for customers, creates buzz through user-generated content and additionally charges the brand emotionally.
Effect created by 361/DRX.