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Mobilize – Renault’s Electric Vehicle Exhibition

by Mobilize

Re-chargeable AR flying bot that informs the user on the benefits of Renault’s electric vehicle range, interacting within the exhibition environment. The experience takes Ludo, the Mobilize avatar, and using this, Atomic Digital Design created a playful and cute, augmented version of Ludo that comes to life and flies around the exhibition room guiding users to explore six AR experiences; they are activated via QR codes spread around the stand and the cars on display. The immersive experiences allow the little robot to come to life and then be recharged by the user – the recharging emulates the idea of all future vehicles being electric. Through this campaign, Mobilize wants to reinforce its message and mission to promote a 21st century automotive vision that embraces a different and planet-friendly mobility. Effect created by Atomic Digital Design – ADD.

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