by Paramount+
To promote the new season of Beavis and Butt-Head, an Instagram AR filter was created featuring the characters’ iconic hairstyles. Launched during the premiere week, the filter allowed users to don Beavis and Butt-Head’s hair and even share the look with friends. An Instagram contest offering San Diego Comic Con swag encouraged widespread use and sharing of the filter, engaging both long-time fans and new audiences.