by L’Oréal Professionnel x Sephora
L’Oréal Professionnel wowed shoppers with an AR campaign in Times Square for the Metal Detox hair oil launch at Sephora! Users scanned a QR code on a digital billboard, unlocking a real-time AR experience that allowed them to claim free sample at Sephora for an instant brand connection. Developed by Buoy Studio and powered by 8th Wall, this WebAR experience engaged over 1.01M social followers during Sephora’s Beauty Insider event! Effect created by Buoy Studio.