McDonald’s Happy Meal® Sing 2
by McDonald’s Happy Meal Sing 2
Zappar Creative Studio partnered with The Marketing Store to deliver an engaging AR experience for McDonald’s Happy Meals celebrating the release of the movie Sing 2. Designed to be accessed via WebAR to reduce friction, the experience is launched via a QR on pack enabling customers to bring cardboard sets from the movie to life by creating their own ‘grand finale’ scene with a series of interactive props and karaoke. Effect created by Zappar.