mBank
by mBank
To effectively engage with the vibrant Gen Z demographic, mBank, one of the innovative banks in Czech Republic and Slovakia, recognized the necessity of adopting a creative and relatable approach. In an era where young people crave connection and authenticity, they embraced the opportunity to connect with their audience through Snapchat, a platform renowned for its unique ability to engage Gen Z in a meaningful way. By leveraging Snap Ads and AR Lenses, mBank created an immersive 3-phase financial education experience, inspiring Gen Z to open their first student mBank account.