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M.A.C

by M.A.C Cosmetics

To bring to life the self-empowering concept behind the campaign, M·A·C leveraged beauty’s new ‘It’ platform TikTok to create an engaging AR Branded Effect that asked the community to show their true selves by showcasing 4 Love Me Liquid Lipcolour shades whilst giving statement affirmations of self-love.

try the effect out button

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    M.A.C filter camera

    . This is new augmented reality filter M.A.C belonging to TikTok ar filters. This ar filter has the number 381484. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!