LUSH – Snow Fairy Portal
by LUSH
The LUSH “Snow Fairy” WebAR campaign featured three unique experiences; a personalised gifting flow; a Holiday-themed face filter and a fully immersive portal environment. Leveraging the cross-channel power of Web-based Augmented Reality, the experience was distributed as both an in-store retail experience and across a variety of online channels. Each unique experience featured a connection to the next, delivering a fully immersive journey through snow-laden forests and into the enchanted world of the Snow Fairy. Effect created by Aircards.