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#LOTRXADOBE

by Adobe

In 2022, Adobe partnered with Prime Video to promote The Lord of the Rings: The Rings of Power through a custom TikTok filter. Launched at San Diego Comic-Con, the interactive filter let users create and share digital postcards inspired by the series. Targeting Gen Z, the campaign saw the filter reach the top 3 on TikTok’s trending list for 3 days, generating over 3,700 videos, 107.5 million impressions, and 186,000 video views with an 11% engagement rate. The campaign effectively engaged fans and leveraged TikTok’s platform to blend creativity with popular culture.

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    #LOTRXADOBE filter camera

    . This is new augmented reality filter #LOTRXADOBE belonging to TikTok ar filters. This ar filter has the number 396760. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!