Liquid I.V.
by Liquid I.V.
Health brand Liquid I.V. shifted from Snap Ads to augmented reality (AR) for a more immersive consumer experience. Dividing the campaign into two phases, they introduced AR through a Swipe-Up Lens to engage a wider audience, followed by a broader distribution Lens launch on National Hydration Day, after conducting brand lift studies. This innovative approach aimed to boost reach, performance, and cost-effectiveness.