Lifesum filter
by Lifesum
The solution involved using multiple ad formats to drive brand and performance objectives all the way through the funnel. The company used a combination of Snap Ads, Stories and AR Lenses. At the top of the marketing funnel, Lifesum optimized towards impressions but were then able to capitalize on this to drive app installs and purchases lower down. In the lower part of the funnel, Lifesum succeeded to lower their CPA and CPI drastically due to their full-funnel approach, multi format usage and close collaboration with internal resources on Snap to set a go-to market strategy for their big push in January 2022.