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“Lacoste x Polaroid” collaboration campaign

by Lacoste

Lacoste, the renowned luxury retailer, partnered with Meta to enhance brand awareness and drive sales for its “Lacoste x Polaroid” collaboration. By incorporating Augmented Reality (AR) ads on Facebook and Instagram alongside its usual brand-focused ads, Lacoste achieved a substantial 7.4-point increase in brand awareness. The campaign also demonstrated a 70% likelihood of driving purchases through the combined strategy of AR ads and business-as-usual ads. This innovative approach allowed Lacoste to capture the essence of “Polaroid moments” and engage users of all ages, resulting in a successful brand lift and higher sales potential. AR effect made by @atomicdigital.design.

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    “Lacoste x Polaroid” collaboration campaign filter camera

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