Labello
by Labello
Labello developed a lens with a product try-on functionality that allows Snapchatters to try the new crayon colors without visiting the retail store physically. The Lens brought a virtual try-on experience to Snapchatters. Toggling through 3 different crayon colors, Snapchatters could find the style they liked best and share a snap with their friends to garner opinions. Most importantly, the lens embodied the brand equity with sound & brand attributes while including the logo and product clearly to be recognized.