L.A. Dodgers – World Series Selfie
by L.A. Dodgers
To commemorate the LA Dodgers World Series win in 2020, and working in partnership with the Golden Road brand team, Aircards delivered a unique face filter experience which enabled users to virtually drink a can of Dodgers Blonde Ale, and also triggered falling LA Dodgers logo confetti! LA Dodgers fans could tap to take a photo or video of them celebrating and share to social media. They could also tap to redeem a rebate coupon, which activated a custom map integration to show their nearest physical store location. There were two primary modes of distribution; social media and a custom branded QR code printed as a newspaper ad in the L.A Times. Effect created by Aircards.