Kintakun
by Kintakun
Kintakun strategized their #darikamarKintakun Hashtag Challenge around a 2D Branded Effect that not only showed off the brand’s new bedcovers, but was also the crux of the Hashtag Challenge itself. To create a video, participants were required to interact with the 2D Branded Effect by making one of three gestures, which triggered an animated Kintakun bedsheet and filter effect for them to react to.