JUiCE ME UP! campaign
Eckes-Granini, Europe’s leading juice company, introduced its new product, JUiCE ME UP!, with a focus on boosting awareness and encouraging trials. By incorporating augmented reality ads into its Facebook and Instagram campaigns, the company achieved remarkable results. These included a 2.2X increase in ad recall, a 2.9X increase in overall brand awareness, and a significant 4X increase in brand awareness among 18- to 24-year-olds in Germany. Additionally, there was a 1.4X increase in purchase intent, showcasing the effectiveness of augmented reality in engaging and informing consumers about the innovative new product.