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“Joy For All” Christmas campaign

by Boots

Boots, the UK’s leading pharmacy-led health and beauty retailer, aimed to enhance brand metrics during its Christmas campaign. By incorporating augmented reality ads into its usual Facebook and Instagram video ad campaigns, Boots achieved significant improvements in key metrics. The campaign resulted in a 9-point increase in ad recall, a 3.9-point increase in message association, and a 3.5-point increase in campaign awareness compared to campaigns without augmented reality ads. Through innovative use of technology and engaging advertising, Boots effectively elevated brand awareness and engagement during the festive season.

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