Intel® Evo™ Korean Billboard
by Intel
In collaboration, Intel and Eyekandy introduced an immersive Augmented Reality (AR) experience in Seoul, South Korea. Accessed through the city’s largest digital billboard, users were able to animate the advertisement creatively in AR. This Out of Home activation not only allowed Intel to gauge ad engagement but also measured lower funnel activity through a straightforward ‘click to purchase’ integration, providing valuable insights. Effect created by eyekandy.