by Infinix
Infinix turned to Snapchat to create their “Capture Your Own Story From Zero” campaign, leveraging a mix of Snapchat’s suite of advertising products — including Snap Ads, First Lens, Story Ads, and more — to reach their target audience and beyond. Using the immersive experience of an AR Lens, Infinix kicked off the conversation among Snapchatters by offering a unique way for users to create their own virtual trips via the Snapchat Camera and share what they captured with friends, family, and the world. Additionally, Infinix brought the campaign to the next level by taking advantage of their Public Profile, regularly updating its content and collaborating with local influencers to drive awareness and connect to potential customers.