Illinois Lottery
The Illinois Lottery was looking for a fun, unique way to get Snapchatters scratching. The brand leveraged an entertaining Audience Lens with several possible outcomes based on which Holiday instant ticket the Snapchatter received. Active throughout the majority of Q4, the Lens proved to be highly engaging. Snapchatters were quick to share the Lens with their friends and family so that others could join in on the fun and try it out for themselves.