Holiday Even Brighter
by H-E-B
In 2020, H-E-B launched the “Holiday Even Brighter” campaign to bring holiday cheer to Texans during the COVID-19 pandemic. The campaign featured three AR experiences to replace traditional in-person holiday events. These AR experiences allowed customers to take virtual Santa photos, enjoy a Texas-themed snow globe, and explore a winter wonderland from home or in-store. H-E-B’s efforts included a multi-platform marketing strategy with QR codes in stores and an influencer campaign. The campaign resulted in significant engagement, with over 418,000 views, and boosted purchase intent and ad recall. It showcased H-E-B’s commitment to enhancing the holiday experience for Texans despite the pandemic’s challenges.