HOKA ONE ONE
by hoka
The solution was an ad format HOKA had been eager to try for a while: AR Lenses. The Snapchat team worked with HOKA to build out a virtual pop-up shop using AR technology. The AR Lens featured product pages for shoes and allowed for customers to “try on” via digital image of sneakers on a shopper’s feet, when using camera world view. When using face view, users were able to try on a HOKA sweatshirt. A “Shop Now” button swiped up to HOKA’s website where users could purchase the shoes and apparel. These features allowed Snapchatters to have a fully immersive commerce experience without ever leaving their homes.