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Heineken Juke

by Heineken

Heineken Vietnam revitalized its brand in a competitive beer market by launching the sleek Heineken Original can, breaking away from traditional packaging. Emphasizing a mobile-led experience, they integrated music with Spotify, letting consumers create playlists by scanning can logos to reveal artist names matching two visible letters. This innovative Audio-Visual AR campaign reinvigorated Heineken’s image, driving 40% growth in sales, 5.2 million hours of music streamed, and 546,000 shared playlists, exceeding campaign targets and achieving widespread engagement and reach.

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    Heineken Juke filter camera

    . This is new augmented reality filter Heineken Juke belonging to webar ar filters. This ar filter has the number 395490. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!