by ABC
To re-engage super fans of Grey’s Anatomy and encourage them to watch the new season on ABC, a custom social media filter was created. This filter achieved significant success, garnering over 36 million views, 101,000 posts, and 979,000 plays. Promoted with a video featuring the cast, the campaign also saw 2.9 million likes and 156,000 shares, effectively reminding fans of the show’s ongoing appeal.