Gov.sg
by Gov.sg
Gov.sg launched its #SteadyCNY2021 Branded Hashtag Challenge in February 2021, which encouraged users to engage with fun and interesting CNY-themed filters that incorporated reminders on key safe management measures – keep to 8 visitors per household and 1-2 home visits per day; use serving utensils and not sharing food, and if one is sick, to see a doctor immediately and not visit or host others. To emphasize these points, Branded Effects were also used featuring animated CNY-related props such as red packets, the God of Fortune hat, and a lion dance, which could be easily triggered with simple hand gestures, encouraging users of all ages, young and old, to participate.