by Geometry x Ferrara x Sony Pictures
In collaboration with Geometry, Ferrara, and Sony Pictures, Trigger created the Ghostbusters Haunted Candy Hunt Web AR. This experience featured an augmented reality game and sweepstakes, and a special Trick or Treat edition launched just in time for Halloween. Fans of the Ghostbusters franchise will recognize characters and gear that appear in the Haunted Candy Hunt, such as Slimer. Users text a code displayed on store stands and candy packaging to receive a link to access the web AR experience on their smartphone device. Once launched, users search their area for ghosts to stun and capture in AR. After the timer runs out, users view their final score and are prompted to enter a sweepstakes for extra sweet prizes. Effect created by Trigger XR.