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German Ministry of Defense

by German Ministry of Defense

 

To raise awareness and tap into the pride of being a soldier, the Bundesministerium der Verteidigung (German Ministry of Defense) ran a Lens designed to put Snapchatters in combat gear. Unlocked with a Snapcode, Snapchatters found themselves as Army soldiers equipped with a helmet, microphone, and nightscope. Creative best practices — such as including an eyebrow trigger that turned the view into night vision — helped the Lens reach over 2 million Snapchatters with a share rate of 8.35%.

 

Read more: Driving Recruitment and raising awareness for the German Ministry of Defense

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    German Ministry of Defense filter camera

    . This is new augmented reality filter German Ministry of Defense belonging to snapchat ar filters. This ar filter has the number 17125. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!