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GB25 Celebration
by salliasnap
Girls Build, a non-profit organization based in Portland, inspires curiosity and confidence in girls through the world of building. To celebrate its 10th anniversary, the organization launched an animated Snapchat Lens that made the milestone a shared experience for users. The Lens encourages users to spread the word about Girls Build and its mission, organically boosting user-generated content and increasing engagement with the brand’s empowering message.