Finding Hope
by Policía de Investigaciones de Chile
Using Snapchat’s augmented reality technology in collaboration with the Policía de Investigaciones de Chile, missing persons’ search posters were transformed into 3D models. Launched on April 30, 2018, the campaign extended nationwide, achieving a reach of 20 million people and engaging 4.265 million. The innovative use of Snapchat garnered extensive free media coverage, valued at approximately US$ 1 million.