#FIFA World Cup
by FOCUSWATER
For FOCUSWATER, an AR experience was created for Snap Inc. to celebrate ski season, using a runner-game format where users navigated ramps, performed snowskate tricks, and scored points. By turning the campaign into an interactive game rather than a traditional ad, users averaged 25 seconds of playtime, surpassing local benchmarks in Switzerland, and demonstrating how AR can turn attention into active participation. Effect created by SELVA by Aleph.