by PepsiCo
For an Extra Flamin’ Hot range, an equally fiery activation is a must. That’s why PepsiCo introduced a multi-step in-store AR experience to thrill shoppers for their spiciest snacks to date: Customers start by scanning a QR code at a front-of-store display, guiding them to the chip aisle. From there, they crank up the heat to virtually ignite the aisle, revealing an Extra Flamin’ Hot bay where they can explore and interact with the new product range. Effect created by FPP.