Estee Lauder
by Estee Lauder
3rockAR collaborated with Donna Karen and Estee Lauder to create an engaging WebAR-IYP experience showcasing ‘Cashmere Mist’ fragrance. Launched from a QR code at Macy’s, users could explore the new holiday bottle and share the activation. Combining real-world reflections, 3D models, and video, the campaign effectively promoted the holiday theme, leaving both the client and users satisfied. Effect created by 3RockAR.