eBay
by ebay
eBay wanted to engage Snapchatters to see their brand as a better place to buy and sell items, using their brand platform ‘the eBay way’ to drive home the point that it is better for the planet and better for your wallet – an approach that recognises the current climate and financial crisis. Augmented reality was part of the power that allowed the brand to highlight the environmental benefits and financial rewards of buying and selling pre-owned products or refurbished technology in a fun, authentic and engaging way.