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Dolce & Gabbana | AlUla

by Dolce & Gabbana

Italian luxury fashion house Dolce & Gabbana staged its Alta Moda, Alta Sartoria and Alta Gioielleria collections against the backdrop of Saudi Arabia’s AlUla. ARKx were invited by to augment the Dolce & Gabbana runway experience. By adding to the distinguished charm of AlUla, each guest were able to access 2 AR experiences (Sun & Night) by pointing their phones on their goodie bags with a NFC inside it. The SUN experience was represented by traditional islamic lamps. Planets, constellations and shooting stars represented the NIGHT experience. Effect created by ARKx.

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    Dolce & Gabbana | AlUla filter camera

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