Dodge
by Dodge
Dodge has three core models: Durango, Charger and Challenger. The challenge was to generate high-quality leads for each model, whilst at the same time, driving time spent with brand and therefore, brand preference. To achieve this, a full-funnel campaign was developed, with a gamified Augmented Reality Lens to drive brand preference, and a video campaign to retarget users in order to generate test drives.